During the peak wedding and Diwali festive season, Nykaa teamed up with Influencer Hive to democratize luxury makeup techniques across 7 regional languages (Hindi, Tamil, Telugu, Marathi, Bengali, Kannada, and Punjabi).
Fashion & Lifestyle
Nykaa Beauty
1 min read
Sep 28, 2026
Nykaa: "Festive Glam Collective" Regional Beauty Masterclasses
Unlocking tier-2 and tier-3 regional markets with 50 vernacular beauty creators performing live festive makeup looks.
Campaign Overview
Nykaa Beauty
Strategic multi-tier influencer campaign engineered and scaled by the Influencer Hive team.
Regional & Digital
Verified Results
18.5M
Total Reach
340%
Growth Lift
4.2x
Average ROAS
Phase 01
The Challenge
High-end cosmetic brands struggled to penetrate non-metro markets where language barriers and differing festive aesthetics required deeply contextualized regional messaging.
Phase 02
The Strategy
We selected 50 top regional creators who hosted live interactive masterclasses, recreating traditional cultural festive looks while demonstrating product longevity through sweat-resistant and camera-ready swatches.
Phase 03
The Results
Groundbreaking Regional Impact:
- 3.2x Surge in first-time beauty purchases from Tier-2 and Tier-3 cities
- 19.8M Views across regional language video formats
- 82% Click-through rate on curated festive vanity kits
- Named Campaign of the Year at the National Digital Marketing Awards
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