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Inside the $50M Brand Deal Economy Reshaping How Creators Get Paid

A deep dive into the evolving landscape of brand partnerships and how the $50 million brand deal economy is fundamentally changing creator compensation models in 2025.

Mar 14, 2026 2 min read Read Article

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How Beauty Micro-Influencers Are Outselling Celebrity Brands in 2025

Influencer Marketing

How Beauty Micro-Influencers Are Outselling Celebrity Brands in 2025

A deep look at why nano and micro-creators are converting audiences at 7x the rate of celebrity-backed beauty lines, reshaping the entire cosmetics industry.

The New Creator Economy: Why Subscription Models Are Replacing Sponsorships

Influencer Marketing

The New Creator Economy: Why Subscription Models Are Replacing Sponsorships

Platforms like Patreon and Substack are luring top-tier creators away from brand deals with higher margin payouts and more creative freedom.

AI-Generated Influencers: The $1B Virtual Creator Industry Taking Over Feeds

Influencer Marketing

AI-Generated Influencers: The $1B Virtual Creator Industry Taking Over Feeds

From Lil Miquela to brand-owned AI avatars — the virtual influencer market is disrupting traditional creator marketing with perfect brand safety.

TikTok vs Instagram Reels: Where Should Brands Invest Their Influencer Budget in 2025

Influencer Marketing

TikTok vs Instagram Reels: Where Should Brands Invest Their Influencer Budget in 2025

New data reveals which short-form video platform delivers better ROI for influencer campaigns, and the answer might surprise you.

The Rise of Deinfluencing — And Why Brands Should Pay Attention

Influencer Marketing

The Rise of Deinfluencing — And Why Brands Should Pay Attention

Authenticity is winning. Creators telling audiences NOT to buy products are growing faster than traditional haul accounts and reshaping brand trust.

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